This showy Pheasant Berry bears a profusion of pendulous blooms that drip from the branch tips from June right through to September. The white flowers emerge from burgundy bracts creating a truly opulent display. Later in the season, the flowers are replaced by juicy purple berries that are loved by birds. Leycesteria formosa 'Purple Rain' has an upright habit with gently arching stem tips that forms a most attractive shrub.